Innovations Dirty Little Secrets by Orborne

I received a free copy of this book from the publisher through the Booksneeze program in exchange for a review. I am very glad I got it free, as it would have upset me to have paid for such a book. The book is not bad, it is just too short and makes a redundant point. The writer encourages people to see innovation as a process where most ventures are not financially productive and encourages would be inventers to create as many projects as possible, to invest as little in each one as possible since most will not be successful and to be grateful when one does catch up. I do not see how any of that is a dirty little secret. or a surprise in any way. What it all seems to boil down to is not putting all your eggs in one basket: or diversification strategy. The author makes some good points and its a brief work easily read in a day or a single sitting. He encourages people to have a way out, or exit plan and to pick their battles. All the advice offered is good; but its not a great book. It is a very short book and if you want it for a stocking stuffer, you might enjoy it but I feel like for the money, this book is a bad investment. That is exactly how it is written; he put as little effort and time into the book as he could and still attempt to get it published. Reading this book made me mad. I do not recommend it to anyone. A better use of the same money would be to google the topic while holding a pen and note pad while drinking a latte in a coffee shop. In fact, for the price of this book you could buy a latte for a friend and you could both google innovation strategies and your results would likely way out produce the rewards of reading this particular book. Normally, I give favorable reviews but this book falls short all across the board. I understand that the writer is a preacher and I hope he puts more effort into his sermons than he did into writing this book. I simply fell like the book short changes the reader because you can sum it all up in one sentence; diversify your efforts with the lowest capital investment and do not expect great results. That's it! I just felt cheated out of the time it took me to read this book. Fortunately, as I said I did receive a free copy from book sneeze so at least I did not have to buy it.